Initially based in Alta Floresta in the state of Mato Grosso, where it built a solid business model that values the work of extractivist communities, in 2009 Ouro Verde Amazonia expanded operations to the Vale do Jari, processing non-wood forest products, especially the Brazil nut.
The newest company in the Group has the strategic mission of making viable the Amazon Forest potentials and building a path of diversification for the company by combining agribusiness and the extractivist platform.
Ouro Verde's business model, inspired in fair commerce, involves training and skill development for the gatherers, as well as the storage and commercialization of the products. In its work with the Brazil nut, the company has innovated in developing a harmonious relationship with the traditional extractivist communities, family farmers, indigenous communities and rubber tappers.
In 2010, the company expanded the customer portfolio for its products derived from the Brazil nut: extra virgin oil, cream and crumb, as well as Brazil nut in natura. The contract with the Zaffari chain of supermarkets from the state of Rio Grande do Sul was one of the highlights in Ouro Verde's growth in 2010. To meet the increased demand, the company broadened its network of suppliers, especially among the indigenous groups.
In 2009, with the reduction in consumption caused by the global economic crisis, the company ensured the continued production from the Brazil nut co-ops by increasing the price paid to the extractivists by 100%. This move to preserve the market made the hectoliter of the Brazil nut in the market climb from R$ 25 to $ 100. In 2011 the company intends to double production of the Amazonian ingredient and its derivatives, and expand its product line.
In analyzing new business opportunities, two projects stand out. Ouro Verde started studies to explore forest assets that were identified in a recent inventory made by Orsa Florestal on the Group's 545 thousand hectares of native forest. Similarly, the forest branch is considering the "Amazonian orchard" project, assessing the technical and economic viability of fruit species, such as dendê, guaraná, cocoa, banana, lime and orange in the region. The objective of the product diversification is to ensure a steady annual income for the communities. In 2011, the company will also operate in the açaí production chain, through a partnership with a company in the Marajó island region.
Ouro Verde Amazonia received the Ecocert Brasil certification, the most important seal to identify organic products, valid for domestic and international markets, for excellence in the practice and social and environmental care used in the entire product line. In 2010 the seal was also earned by the extractivist communities in the Vale do Jari that supply raw materials to the company. The initiative had the support of GTZ/GIZ – German Technical Cooperation, a company owned by the German government that operates internationally in projects of technical cooperation for sustainable development.
In its work with the Brazil nut, the company has innovated in developing a harmonious relationship with the traditional extractivist communities, family farmers, indigenous communities and rubber tappers.
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